One of the best ways of increasing business that marketers have found is to take advantage of increased choices to make customers spend more money. This tactic is increasingly being used to overwhelm the default choices of customers. Most customers use their default options to make many option automatic where the customer does not thing as much as when choosing between two similar things. Many default choices do not high light the hidden costs or other catch that is meant to be profitable for the company.

An ideal example of a default choice that a customer faces every day is when coming across a free monthly sample for weight reducing pills or a magazine. Most people see a deal where they do not have to lose anything, only gain a month’s supply of freebies. What people do not realize is that this one month’s free supply comes with a hidden subscription where the money will be charged to one’s credit card. You will be able to cancel this subscription, but to do this you will need to put in a considerable effort by writing a letter or an email or make infinite number of calls to the authorities. Many people finding this hard will just let the subscriptions keep coming. If a customer is given a clear choice, there is no way that this customer will choose this deal. The customer needs to be sober to make the right decision, everyone can made bad decisions when they are high. This is the ugly reality of humans that companies have come to figure out and take advantage of it. Not just companies, but also governments have begun using these hidden and sinister tactics to get people’s consent on various matters like organ donation. One place where the government uses this is in organ donations programs where people sign up for donations without their knowledge.